I took my time getting through CU-Boulder – taking a few classes, climbing and working. One of the jobs I had during school was an internship for a climbing accessory company. I really liked all of the people that I met – both staff and outdoor retailers – and found that I also enjoyed trying to manage all of the unique challenges that a small business routinely encounters.Īfter graduation, there was a customer service job at Madden Equipment that I applied for. How did you initially become involved with Madden Equipment? The Daylite from Madden Equipment, your classic "day-and-a-half" pack. We asked Mike about what happened to the brand that led to its decline, we found out why he decided to bring it back, and much more! We caught up with Mike Valvano - a 23-year Madden Equipment veteran who has been leading the company's return while running his own consulting business, Graphite Workshop - to get the scoop on what it takes to relaunch a brand with the reputation for producing quality gear. "I think the positive response we’ve received is triggered by more of an emotional connection – elements of community, trust, simplicity." And it’s not because there’s a shortage of great product in the market – most of the products that we, as an industry, offer are more than the recreational outdoor athlete probably needs," says Mike Valvano. "People are genuinely psyched about what we’re doing. Now, thanks to a team of original Madden employees led by President Mike Valvano, the company is preparing to celebrate its 40th anniversary after being off the market for the last ten years. Madden Equipment, maker of heritage packs and outdoor gear, was one of the original outdoor brands from Boulder, Colo. The goal was to bring the original team back together and revive the Madden Equipment community.Madden Equipment Q&A with President Mike Valvano The brand was re-launched in 2014 after a 10-year hiatus. All goods are made in Colorado using USA-sourced materials, including local Colorado bison leather. The company’s mission is to produce simple, durable packs in the USA. Madden Equipment, based in Boulder, Colorado, makes classic backpacks and outdoor gear. Now, after a little time off, a team of original employees from Madden Equipment prepares to celebrate the brand’s 40th anniversary with a collection of time-honored packs. Dan knew what students needed in the field so he created gear that was simple and durable and would last longer than anything on the market. Madden Equipment was started in Boulder back in 1974 by Outward Bound instructor, Dan Madden. The company is committed to promoting classic pack building and sewing construction techniques. It’s this attention to detail that helped Madden Equipment develop a loyal following of discerning adventurers in the USA, Europe and Japan during the past 40 years. The goal is to restore the quality of workmanship and to produce simple, durable packs in Colorado.Įach Madden Equipment pack is crafted from start to finish by a single sewer using the original patterns and much of the original equipment. Led by Mike Valvano, a 23-year Madden Equipment veteran, the group is returning the brand to its roots by employing many of the original craftspeople. ApPRLog - A team of original Madden Equipment employees has reunited to bring back the classic backpack brand from a 10-year hiatus. Dan's Pack: This design is one of Dan Madden’s personal packs BOULDER, Colo.
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